5 Reasons Why You Need A Pinterest Account Manager
Pinterest is a majestic, beautiful beast of a search engine. A search engine not a social media platform with huge potential to improve your marketing efforts.
Pinterest users have an amazing amount of buying power and come to the platform ready to spend their hard-earned cash. Business of all sizes from Esty shop owners to digital service providers, bloggers, entrepreneurs have begun to see the huge benefits and rewards that can be reaped by using Pinterest.
However, Pinterest is notoriously hard to crack for those time starved and algorithm hating business owners and bloggers, hence why you need a Pinterest account manager.
1. So, what does a Pinterest manager actually do?
The title of Pinterest account manager is pretty new one. Pinterest used to be regarded as a space to plan that dream wedding that won’t happen, to hoard recipes that you won’t make, or to pretend decorate your house. However, a lot has changed. Pinterest has grown out of its old stereotype and has become the place to be seen for business small and large alike. It has become the place for consumers ready to spend their money, to hunt down the best Christmas presents, to find great wedding photographers and to get services online. It has become the image section of google.
Many bloggers and business owners are starting out their marketing strategies on Pinterest and receiving great results. But here’s the kicker- Pinterest is time consuming. And many bloggers and business owners are chronically short on time. By outsourcing their Pinterest management to a Pinterest Manger, business owners can see amazing results and sit back whilst their manager implements a winning strategy.
Some of the ways in which we will do this are
- Designing Pinterest graphics, pins and attention-grabbing captions using keywords and SEO principles
- Implementing an amazing Pinterest strategy and blueprint
- Content curating and monitoring
- Organising group boards
- Creating content and pins for blog articles, lead magnets, sales funnels and ensuring the pins convert to high traffic for the client’s website or blog
- Daily maintenance, scheduling pins to induvial, and group boards
- Analysing analytics and planning strategically according to the findings.
2. Will my blog/brand do well on Pinterest?
Pinterest can help pretty much any business, from service based to product based. Etsy, Shoptify and Amazon sellers should all be utilizing the platform to market their products. Blogs do particularly well on Pinterest and that encompasses all niches. Pinterest can assist you in scaling your business by improving your reach and attracting your target audience. By having a Pinterest manager, you can make sure that you hit the ground running.
The statistics for Pinterest speak for themselves
- Over 250 million monthly users on Pinterest
- Females reign supreme with 81% of pinners being women
- Males are now joining up, with 40% of new users being men
- 50% of pinners have purchased a product after seeing a promoted pin (we will talk about that later on)
- A whopping 93% of users said they use the site to plan for purchases
- 87% of users said they’ve purchased an item because they’ve seen it on Pinterest
Whilst other social media sites are great with regards to marketing for business owners, Pinterest beats them hands down. Pinterest users are primed to make purchases. They are coming directly the site to shop and spend money.
With regards to features that Pinterest has to offer, Promoted Pins are a fantastic way of capturing your target audiences gaze. Other features include analytic tools and location services to target customers in a specific region.
With Pinterest only predicted to grow larger and more popular with customers, it’s a great platform to begin your marketing strategy
3.I’m a newbie to Pinterest / I’m only a small blogger or business owner
Pinterest wasn’t created only for the big boys. The platform can be utilized by small and big brands alike. Pinterest isn’t like other social media platforms remember, so you following size does not dictate how many customers will see your posts. Its not a popularity contest.
Using features such as promoted pins will help create more interest and can be used by business accounts of any size. Even small businesses and bloggers can create and put out content on Pinterest and see huge returns on their efforts.
4. Couldn’t I just do it myself?
Sure you could. But could you do it well?
Do you have the time to invest in identifying and researching a Pinterest strategy?
Do you have the time to implement the marketing strategy daily, making hordes of traffic come to your website and seeing amazing conversion rates?
Do you have the knowledge and experience to make sure your Pinterest strategy goes off without a hitch and to overcome any issues that may arise?
Can you afford to take time away from other areas of your business to commit to managing your Pinterest account and strategy?
Can you do all that?
Your potential clients are already waiting on Pinterest and ready to buy your product or service, so what are you waiting for? Let us know here when you’re ready to start!
Ready to start having a more productive day within your business? Super! Fill out your details below, and we will contact you to discuss how we can help.
Ready to start being having a more productive day within your business? Super, fill out your details below and we will contact you to discuss how we can help